Hey, I’m Alicia!
I am a brand strategist, graphic designer and photographer who specializes in building brands that feel authentic to both you and your audience.
I fell in love with branding at the age of 18 while working a retail job.
Yup!
That’s me at 19 - with bangs!
I had just been hired at my first retail job at an internationally-known clothing company and during orientation, was taught about the store target demographics through various shopper personas - in complete detail down to their names, hobbies and preferred clothing styles. I remember being fascinated while many of my fellow co-workers seemed to be lost in a daydream.
I paid close attention to every detail and quickly began putting this new-found information to the test when conversing with shoppers to validate whether it was in fact, something that could be used to make more sales - sure enough, it worked!
I achieved highest store sales (and a few times, highest sales in all of Canada) by using this information.
I carried this valuable insight with me into every job I had from there on out and can say that it truly has shaped the way that I look at brands, marketing and even relationships with others!
Then I Dedicated Myself To Learning Everything That I Could.
I enrolled at Nova Scotia College of Art and Design in Halifax, Nova Scotia where I obtained my Bachelor’s Degree of Design and Majored in Interdisciplinary Design. I had been in love with photography since I was 14 years old and that continued during my studies - in addition to my new-found love for graphic design and advertising.
After graduation, I dabbled in a lot of design-based jobs to see what felt most aligned with me - I worked at an interior design firm where I collaborated on a multi-million dollar hotel project, I worked designing magazine advertisements at a publishing company, I worked in real estate marketing and I’ve spent over 7 years in sales, operations and marketing in the beauty industry.
At the end of the day, I am passionate about bringing creative visions to life and building successful brands through connection and visual storytelling.
Now I help women like you discover who they are and help them build a brand around it - be it a personal brand, or a business.
I spent years refining my skills and validating that they were effective at creating not just beautiful brands, but successful brands. After a proven track record of success, I took the jump and am here with you folks full-time now and am grateful every day for the life that I created for myself. I am passionate about the work I do and every day feels like play!
I am so ready to share everything that I have learned and practiced with you! Let’s create your most golden life - one that perfectly aligns with what success looks like to YOU!
Get To Know Me Like That!
Myers-Briggs Type: INFJ
Astrological Sign: Capricorn 🐐
Going Out or Staying In: 100% Staying in!
Favourite Quote: “He who lives in harmony with himself lives in harmony with the universe.” Marcus Aurelius
Fav Social Media Platform: Pinterest? Instagram!
You’ll Never See Me: Littering 🙅🏻♀️
Something That Cheers Me Up: 90’s music
3 Words To Describe My Personal Style: Classic, Natural, Chic.
Favourite Song: At last - Etta James
Book I Am Reading; The Organized Mind 📖
Drink Of Choice: Margarita
Guilty Pleasure: Binging Reality T.V
3 Things My Mom Taught Me: Always be truthful, give back to others often & jealousy is never a good look.
A Few Of Our Favourite Things:
Working Smarter - Not Harder, Being Authentic,
Creative Collaboration & Celebrating The Wins.
Not Our Favourites:
Burn Out, Negative Self-Talk, Not Trying & One-Size-Fits-All Branding.
Get In
The Hoop
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